NONPROFIT
STORYTELLERS.

Sharing your missions, stories, and community impact.

In 2015, we noticed a glaring gap in the world of nonprofit storytelling: nonprofits were the afterthought of pro-bono work.

That’s just not okay.

We envisioned a different future — one where nonprofits received the same level of dedication, creativity, and excellence in storytelling that Fortune 500 companies enjoyed. This vision became the seed from which Rustic Roots grew.

Our journey has been one of growth and impact. What started as a one-man mission has blossomed into a team of dedicated storytellers operating from two locations.

We have had the privilege of serving over 100 nonprofits across the country, each partnership reinforcing our belief in the power of visual storytelling to drive change.

Today, Rustic Roots is a trusted partner to nonprofits of all sizes. We're here to ensure that every nonprofit has the tools to tell its story, touch hearts, and change the world— one video at a time.

Illustration of a person with blue hair in an online window, with a speech bubble showing a yellow heart.

Meet the Team

Matthew Reynolds

matthew@rusticroots.co
Founder & Director
of Impact Storytelling
For over 15 years Matthew has been creating videos for organizations of all sizes. He founded Rustic Roots Creative in 2015 to serve nonprofits and help them engage donors through video.
He loves filming and spending time with his wife Heather, his son Jameson, and his twin girls Magnolia & Carolina.
Indira Salaverri

indira@rusticroots.co
Nonprofit Engagement Manager
Indira brings a background in nonprofit marketing and storytelling to her role as Nonprofit Engagement Manager.
She is based in Knoxville, where she focuses on building relationships with nonprofits and social impact organizations across the region.
Sam Comer

sam@rusticroots.co
Video Storyteller
Sam is a Knoxville native with more than a decade of experience in video production. He has produced video content for clients such as UT Medical Center, PetSafe, TeamHealth, and The Great Smoky Mountains National Park.
Even outside of work, Sam is rarely not behind a camera. Sam has been an active member of the local filmmaking community, participating in dozens of film competitions and producing more than 30 short films in that time.

Friends of Rustic Roots

We're lucky to work with talented people who share our mission and help us serve nonprofits at the highest level. They're not full-time on the team, but they're very much part of what we do.