NONPROFIT
STORYTELLERS.

Sharing your missions, stories, and community impact.

In 2015, we noticed a glaring gap in the world of nonprofit storytelling: nonprofits were the afterthought of pro-bono work.

That’s just not okay.

We envisioned a different future — one where nonprofits received the same level of dedication, creativity, and excellence in storytelling that Fortune 500 companies enjoyed. This vision became the seed from which Rustic Roots grew.

Our journey has been one of growth and impact. What started as a one-man mission has blossomed into a team of dedicated storytellers operating from two locations.

We have had the privilege of serving over 100 nonprofits across the country, each partnership reinforcing our belief in the power of visual storytelling to drive change.

Today, Rustic Roots is a trusted partner to nonprofits of all sizes. We're here to ensure that every nonprofit has the tools to tell its story, touch hearts, and change the world— one video at a time.

Illustration of a person with blue hair in an online window, with a speech bubble showing a yellow heart.

Meet the Team

MATTHEW REYNOLDS

FOUNDER
For over 15 years Matthew has been creating videos for organizations of all sizes. He founded Rustic Roots Creative in 2015 to serve nonprofits and help them engage donors through video.
He loves filming and spending time with his wife Heather, his son Jameson, and his twin girls Magnolia & Carolina.
MARIA BRYAN

DIRECTOR OF STORYTELLING
Maria is a nonprofit messaging strategist and trainer. She has over fifteen years in marketing communications in the public sector. She has a master’s degree in public administration, a bachelor’s degree in journalism, and is professionally certified in trauma & resilience. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.
SAM COMER

VIDEO STORYTELLER
Sam is a Knoxville native with more than a decade of experience in video production. He has produced video content for clients such as UT Medical Center, PetSafe, TeamHealth, and The Great Smoky Mountains National Park.
Even outside of work, Sam is rarely not behind a camera. Sam has been an active member of the local filmmaking community, participating in dozens of film competitions and producing more than 30 short films in that time.
KATIE MUEDA

NONPROFIT RELATIONSHIP MANAGER
Katie has a seasoned background in creating collaborative partnerships in nonprofits and is passionate about social justice and driving equity through her work and volunteerism.
BROOKE Dempster

NONPROFIT RELATIONSHIP MANAGER
Brooke has a background in film production and marketing. She is passionate about amplifying voices and stories that deserve to be heard, and growing a strong community.