Are You Using Video To Cultivate Brand New Donors?

We love a good ol’ gala video, yet video storytelling can help move your mission forward in so many other ways.

According to the Fundraising Effectiveness Project, the average retention of first-time donors in the United States is only 18%. Video can play a decisive role in cultivating and retaining your brand-new donors.

Here are three ways to integrate video into new donor communication and why it works.

Use Videos on Thank You Pages

Why it works: Thanking donors immediately after they give reinforces their decision and shows genuine gratitude. Personalized video messages stand out in a way that text cannot, creating a memorable experience that enhances donor satisfaction and loyalty.

Seeing the faces and hearing the voices of those they are helping makes the impact of their contribution more tangible and emotionally resonant.

Create a Video Welcome Series

Why it works: A video welcome series helps new donors feel appreciated and informed right from the start, building a personal connection and encouraging continued engagement.

By using a series of videos, you can gradually introduce your organization, mission, and the impact of donations, keeping donors interested and connected.

Create Donor Spotlight Videos

Why it works: Featuring stories of existing donors, especially those who started as new donors and became more involved over time, can inspire and motivate new supporters. These videos can highlight the donor's journey, their reasons for giving, and the impact they've seen from their contributions. 

These kinds of videos not only recognize and appreciate current donors but also provide social proof and encouragement for new donors to deepen their involvement with your organization.

So, how will you use video to engage with your new donors? We're here to help you explore the possibilities. Let's brainstorm ideas together in a free strategy session.