Maximizing Impact: Repurposing Your Fundraising Event Videos

After pouring your heart and resources into organizing a successful fundraising event, it's natural to want to extend its impact well beyond the event day itself. 

One way to do this is by repurposing the videos created during and around the event. These multimedia assets can be leveraged across various platforms, allowing you to amplify your message, engage supporters, and potentially attract new donors to your cause.

We developed a long-form event video for Centro Hispano that was a big success. When the end of the year rolled around, we were able to create a powerful and concise #GivingTuesday video by repurposing the previous footage. 

Take a look at how it turned out:

Here are a few ways you can repurpose your event videos:

Digital Campaigns 

Incorporate event video snippets or a full-length version into your future email and social media campaigns. This multimedia approach can help capture the attention of your subscribers and provide a more immersive experience as you share updates, success stories, and updated calls to action. 

Website and Landing Pages

Your organization's website and dedicated landing pages are prime real estate for showcasing your event videos. Embed the full-length video prominently, allowing visitors to get a comprehensive understanding of the event's purpose, highlights, and impact. 

Consider creating a dedicated "Event Highlights" or "Our Impact" section to house these multimedia assets, making them easily accessible to potential donors and stakeholders.

Donor Appreciation and Stewardship 

As mentioned in our previous email, personalized thank-you videos can be a powerful way to express gratitude to your donors. However, the potential of event videos extends beyond immediate post-event appreciation. 

Repurpose segments or create montages that spotlight specific donor contributions, allowing you to continue cultivating these relationships throughout the year through targeted stewardship efforts.

Promotional Materials and Presentations 

Event videos can also be repurposed for digital promotional materials. These visually compelling assets can help illustrate your organization's impact, rally support for upcoming initiatives, and inspire potential donors or partners during meetings, conferences, or outreach events.

Your event videos are versatile tools that can be leveraged across various platforms, ensuring that the spirit and purpose of your event resonate long after the last guest has departed.

Cheers to breathing new life into your event videos!