Why Small Stories Matter To Your Donors

At  Rustic Roots, we know that capturing the big picture is important. The big transformative stories and the facts and figures showing your wide-reaching impact make compelling videos that inspire your donors.

We also understand that some of the most meaningful stories are found in the day-to-day human moments of the people and communities you serve. The shy child tentatively raising their hand in class, the couple who deeply loves their furry adopted family member, the senior neighbor grinning as they receive a new pair of glasses - these mundane scenes speak volumes about the heart of your mission.

When crafting videos for your organization, we strive to spotlight the power of small, everyday stories alongside the grand scale of your work.

These moments bring emotional resonance that statistics alone cannot capture. They offer viewers a window into the lives you change in profound yet quiet ways.

Know that we see value in showcasing even the most subtle, ordinary instances of impact. While the sweeping narratives are crucial, the stories unfolding daily, just under the surface, also deserve to be told.