Why Storytelling Isn’t Optional in 2025
Storytelling isn’t optional for nonprofits in 2025. It’s essential.
While major institutions and large organizations have long invested in polished, cinematic storytelling, most nonprofits don’t have those kinds of resources. The good news is that you don’t need them.
Our team flagged a recent AP article that confirms what we’ve seen over and over again. Even small, mission-driven organizations can use video storytelling to inspire action, build trust, and amplify their impact.
Here are a few takeaways from the article that really stood out:
📌 Authenticity over polish: Real, human-centered stories resonate more than perfect production.
📌 Small budgets, big impact: Any nonprofit can create content that engages and motivates supporters.
📌 Long-term value: A well-told story strengthens donor relationships and mission impact for years.
Even in uncertain times, storytelling helps nonprofits stand out, deepen connections, and inspire meaningful action.
If you’re thinking about how to bring more storytelling into your work this year, I’d love to brainstorm some ideas with you.