Your Last-Minute Guide to Video Tactics for Year-End Success

Giving Season is in full swing!

If you haven't fully leveraged video in your outreach strategy yet, don't worry – there's still time to make an impact.

Here's your actionable guide to quick-turn video tactics that can drive donations and strengthen supporter relationships before the year ends.

Transform Impact Stories into Video

The fastest way to create compelling video content is to repurpose your existing impact stories.

Turn your success stories, beneficiary testimonials, or program updates into short video stories. Use simple motion graphics to highlight key statistics about your community impact or record a staff member or program recipient sharing their story.

Leverage Supporter-Generated Content

Encourage your volunteers, donors, and beneficiaries to share their experiences with your organization through video testimonials.

Create a simple prompt like "Why I Give" or "How [Your Organization Name] Makes a Difference" and compile the responses.

This approach saves production time and creates authentic content that inspires others to support your cause.

Double Down on Season of Giving

Take advantage of the natural generosity of the season. Create themed video content that connects your mission to holiday giving, such as:

• 💝 Heartfelt holiday messages from your staff

• 🎁 Year-end matching gift campaign announcements

• 📅 "12 Days of Impact" series highlighting different programs

• 🤝 Giving Tuesday campaign videos

• 🎯 New Year's vision videos showing upcoming projects

Start implementing these tactics now, and you'll boost your year-end fundraising and build stronger connections with supporters that will carry into the new year.

Do you want to brainstorm ideas specific to your organization and mission? Let's set up a free call.