How Tennessee Theatre Raised Funds with an Impactful Anniversary Video
How do you celebrate a 95-year legacy while inspiring the next generation of supporters?
The Tennessee Theatre had this challenge when they reached their milestone anniversary, and they turned to us at Rustic Roots to bring their vision to life.
Celebrating 95 Years with Purpose
To mark this incredible anniversary, the Theatre launched its $95 for 95 Years campaign—a fundraising initiative that not only celebrated its history but also ensured the continued success of its mission-driven programs.
How Rustic Roots Helped
We partnered with Tennessee Theatre to produce a campaign video that became the heartbeat of their anniversary celebration and donor cultivation efforts. Here’s how we helped them make an impact:
Here's how we contributed to the campaign:
Initial Consultation: We collaborated closely with the Tennessee Theatre team to understand their vision and goals for the 95th-anniversary campaign.
Storyboarding: We crafted a narrative that celebrated the Theatre's rich history while focusing on the future, particularly the Youth Alliance program's impact.
Filming: We captured engaging footage that showcased the Theatre’s grandeur, history, and featured several youth and arts initiatives.
Editing: We wove together a compelling story that would resonate with a diverse audience, from longtime patrons to potential new supporters.
Feedback and Revisions: We worked with the Tennessee Theatre team to refine the video, ensuring it effectively communicated the importance of its mission-focused programs.
Want to See the Results?
Watch the video below!
“Not only did the campaign help our patrons celebrate our 95th birthday, but it also introduced some patrons to our arts education programming and the impact that it has on our schools and community.” - Mary Adkins, Tennessee Theatre
Could your nonprofit use a campaign video to celebrate an important milestone coming up? We’re here to help!