The Digital Donor Journey: How Video Guides Supporters from Awareness to Action
Thursday morning inspiration coming your way! 🌟
Did you know that donors who engage with video are 57% more likely to give?
As we approach the year-end giving season, it's time to supercharge your fundraising strategy with the most powerful tool in your digital toolkit: video.
Here's how:
Awareness: Capture attention with emotion-driven story snippets on social media
Interest: Deepen engagement through behind-the-scenes glimpses of your work
Consideration: Build trust with testimonials from beneficiaries and volunteers
Intent: Inspire action with compelling "why give" videos
Donation: Simplify giving with a clear, video-guided donation process that explores different ways to give back
Donor Relationship Building: Strengthen relationships through heartfelt video thank-yous