Kickstart Your 2025 Strategy

Are you in full planning mode like we are?

After a whirlwind end of the year, we love pressing the pause button and spending some time thinking through our priorities and goals.

And that goes for video storytelling, too!

So, where do you begin? Here's your blueprint for kickstarting a transformative 2025 nonprofit video storytelling strategy:

Clarify Your Core Message

Before picking up a camera, be sure to deeply examine your nonprofit's mission, values, and the unique value you provide to your community. What is the greater narrative you want to tell? Getting crystal clear on your core story will serve as the guiding light for all your video content.

Choose Your Storytellers

Now is the time to meet with the program and frontline staff to identify individuals whose stories will resonate most strongly with your audience while also being ready and willing to share their stories.

Map Out Your Calendar

Timing is everything when it comes to video storytelling. Take a close look at your nonprofit's annual calendar - are there specific moments, events, or campaigns where video could amplify your impact? Map out your video release schedule to align with important dates, fundraising drives, awareness months, and other key touch points.

Optimize for Every Platform

Your video content should shine across various platforms - from your website and social media channels to email newsletters and even virtual events. Ensure that your videos are tailored to each platform's unique specs and user behaviors.

Analyze, Iterate, Repeat

The work continues once your videos are live. Closely track your performance metrics - everything from view counts and engagement rates to conversion data. Use these insights to refine your approach, identifying what resonates most with your audience and evolving your strategy accordingly.

Are you ready to make this your organization's biggest storytelling year yet?