Trends and Predictions for Nonprofit Storytelling in 2025

For the past decade, our team has worked closely with nonprofits to move their mission through video storytelling.

As we start a new year, we see several key trends emerging that will profoundly impact how nonprofits connect with their audiences and drive meaningful change.

Here are our 2025 nonprofit storytelling predictions: 

Focus on Single-Story Narratives

One of the most compelling video storytelling trends for nonprofits in 2025 is the shift towards focusing on a single, powerful story rather than trying to feature multiple narratives within one video. When nonprofits attempt to showcase numerous stories within a limited timeframe, the impact of each individual story can get diluted. By honing in on one story, nonprofits can dive deeper into the details, emotions, and nuances that make that story memorable.

Interactive Storytelling

The rise of interactive content is set to make waves in nonprofit storytelling. We think that videos and other storytelling vehicles allowing viewers to click, explore, or donate directly within the content will grow in popularity. These donation-friendly videos will streamline the donation process, turning engagement into action with minimal friction.

Leveraging User-Generated Content

Many nonprofits are tapping into the power of user-generated video content, encouraging supporters, volunteers, and beneficiaries to share their stories. This can foster a sense of community and give the organization's messages more authenticity and credibility.

Inclusive and Diverse Storytelling

Nonprofits should prioritize telling stories that represent diverse voices and perspectives. This means featuring a broader range of stories and ensuring that the content creation process is inclusive and collaborative.

Authenticity and Emotional Connection

In an era where audiences are increasingly skeptical of overly polished marketing, nonprofits are shifting towards more authentic and raw storytelling. We think there will be a greater emphasis on capturing real moments, behind-the-scenes content, and candid interviews that showcase the genuine impact of our nonprofit work.

The nonprofit sector is in a unique position to use the impact of video storytelling like never before. As audience expectations evolve and new technologies emerge, the opportunities for nonprofits to engage supporters, drive donations, and amplify their reach will only continue to grow.

So what are we missing? What are your storytelling predictions for 2025? Reply and let us know!