Let the Story Lead

You know what really makes people stop and pay attention?

It’s usually not the mission statement or the polished script.

It’s the moment they feel it.
“I get why this matters.”

Most donors don’t give because of a stat.
They give because something clicks.

A face. A voice. A story that helps them feel connected to your mission.

That kind of connection is what leads to action.
(And yes, the ask still matters. Just don’t start there.)

If you’re working on your FY26 plans and thinking about how to deepen supporter engagement, this is a good moment to consider how storytelling fits in. 

Let’s talk if you’re looking to: 

• Help donors connect more deeply with your mission

• Build lasting engagement

• Create video content that does more than look good — it drives action