Video Builds Trust. Stewardship is Where it Shines
Most nonprofits underutilize video.
It isn’t just for events or gala nights. It’s one of the most powerful tools for donor stewardship.
Even if your budget doesn’t allow for a full production, a simple thank-you video can go a long way. It builds recognition and trust by helping donors feel seen, valued, and connected. That’s something static updates often can’t do.
At Rustic Roots, we’ve seen organizations use short, heartfelt videos to deepen relationships, increase donor retention, and turn gratitude into momentum.
How is your team using video to connect with donors?
We’d love to hear what’s working — or help you brainstorm new ways to get started.