What’s Your 2024 Video Storytelling Game Plan?

Happy New Year!

As we step into a fresh year full of possibilities, it's the perfect time for you to reinvigorate your storytelling approach through impactful video content.

Here's a roadmap to guide you toward a year of compelling video storytelling:

Reflect on Achievements and Set Goals

Take a moment to look back at the video content from the past year. Identify what worked well and resonated with your audience. Then, set clear objectives for the coming year, whether it's increased engagement, broader outreach, or spotlighting specific initiatives.

Create Key Messages

Ensure your key messages align with your nonprofit's mission and current priorities. Consistent messaging across videos helps strengthen your brand identity.

Diversify Video Content 

Craft compelling narratives to humanize your cause. Share educational content about your mission, initiatives, and the impact of donations. Consider behind-the-scenes glimpses into your organization's daily operations.

Choose the Right Platforms

Identify the platforms where your audience is most active and adapt videos for each platform based on duration, style, and tone.

Create a Content Calendar

Plan content around monthly themes or key events. Maintaining a consistent posting schedule contributes to audience engagement.

Get Your Team Involved

Showcase the people behind the scenes through employee spotlights. Consider collaborations with influencers or other nonprofits to broaden your reach.

Here's to a year filled with impactful storytelling and a strengthened bond with your community! If you want support to bring your video storytelling plan to life, let’s chat. We’ll provide the coffee 😉.